At the heart of the bustling Mystery Creek Field Days, Brent McConnell, CEO of Stoney Creek, unveils their groundbreaking 100% New Zealand wool range.
Spanning from dog gear to adult clothing, this initiative is more than just a business move, it's a bold pledge to uplift rural New Zealand farmers by paying them double the market value for wool.
McConnell talks to Dom about the new range, what prompted their switch to 100% NZ wool, the importance of fair pricing in the wool industry and more on Stoney Creek's future ventures.
Listen to the full chat between Brent McConnell and Dominic George above.
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