Rochelle Flint, Chief Brand and Product Officer of Bremworth sheds light on the company's multi-million dollar marketing investment aimed at boosting demand for New Zealand wool carpets.
She highlights the campaign's reach across Australasia, using billboards, digital platforms, and possibly TV to promote wool's natural benefits.
With New Zealand being the third-largest wool producer, Flint also addresses the strategic challenge of reversing a projected decline in export revenue.
Listen to the full chat between Rochelle Flint and Dominic George above.
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