Young people turning away from alcohol is generally welcomed as a positive trend - but not in Japan.
It's bad news for booze companies, and lucrative alcohol tax revenues, so the nation's youth are being encouraged to drink more and boost the economy.
Today FM's World News Editor Kate Gregan has the details.
You can also download Kate's World News Wrap on the First Light podcast, and listen on the go. Check it out on the rova app or wherever you get your podcasts.
