Toblerone, the iconic Swiss chocolate brand, has announced that it will remove the Matterhorn mountain peak from its packaging when some of its production moves from Switzerland to Slovakia.
It has been revealed the triangular-shaped chocolate bar which has long featured the Matterhorn will undergo a label revamp shortly.
The new packaging will feature a "distinctive new Toblerone typeface and logo that draws inspiration from the Toblerone archives and the inclusion of founder, Theodor Tobler's, signature", according to the producer Mondelez.
The packaging change follows strict Swiss regulations introduced in 2017 that forbid the use of national symbols to promote milk-based products that are not exclusively made in Switzerland. For other raw foodstuffs, the threshold is 80 percent Swiss content.
Mondelez stated that it was moving some production out of the country to "respond to increased demand worldwide and to grow our Toblerone brand for the future".
Toblerone's history dates back to 1908 when the triangle-shaped chocolate, made from Swiss milk, honey and almond nougat, first went on sale in Bern, the capital city of Switzerland.
The Matterhorn's silhouette was introduced to Toblerone's packaging in 1970, with the Bernese bear and eagle featuring before then, the Toblerone website states.
While Mondelez has emphasised that Bern remains "an important part of our history and will continue to be so for the future", the packaging change marks the end of an era for the chocolate bar.
In 2016, Toblerone faced controversy when it changed the design of the chocolate bar, spacing out the iconic triangular chunks to keep costs down. After significant criticism, the company reverted to its original shape two years later.
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