New Zealand's wool industry is set to hit the global stage as a German documentary crew spotlights the country's sustainable wool carpet manufacturing.
Bremworth CEO, Greg Smith, discussed the buzz with a local show, sharing how this coverage could be a turning point for struggling wool growers. The doco, set to air on one of Germany's top TV channels, shines a light on New Zealand's eco-friendly approach and the industry's push away from synthetic fibres.
Listen to the full chat between Greg Smith and Dominic George above.
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