Known for crafting high-end wool throws, Maxwell Rodgers Fabrics has earned a prestigious spot on Viking Cruises' Nile vessels, gaining global recognition.
Roger Green, owner of Maxwell Rogers Fabrics, delves into his company's impressive journey since its inception in 1987.
He shares his insights on navigating the luxury wool market, emphasising the importance of niche markets and storytelling in product marketing.
Green also highlights his collaboration with a Central New Zealand farmer, underscoring the critical value of traceability and superior animal husbandry.
Listen to the full chat between Roger Green and Dominic George above.
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