Meat Industry Association CEO Sirma Karapeeva highlights a concerning drop in exports to China as a critical insight into New Zealand's red meat export market, although she explains that it's not all bad news.
She also identifies strong, reliable markets for Kiwi red meat that continue to show increasing demand and explains what is driving this strong buying trend compared to the decrease in China.
Karapeeva looks ahead to the Red Meat Sector Conference happening next week, hosting over 300 participants as a critical event to delve further into the issues facing the current industry.
Listen to the full chat between Sirma Karapeeva and Dominic George above.
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