Pure Advantage is a philanthropically funded environmental NGO backed by leaders in business and academia, passionate about presenting sustainable pathways for New Zealand and realising an ecologically and economically thriving future.
Its Executive Director Simon Millar emphasises Pure Advantage's focus on nature-based solutions and regenerative agriculture, highlighting initiatives like Re-Cloaking Papatūānuku, which aims to restore native forests and wetlands.
He delves into the challenges and opportunities of balancing farming practices with environmental stewardship, underscoring the importance of collaboration with iwi, Māori, and the agricultural sector.
Listen to the full chat between Simon Millar and Dominic George above.
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